Digital Photo Frame Market Zengyin downturn, had been referred to as “an open warm water does not boil.” Today, After more than three years after the market cultivation, product sales took a significant jump up, this pot of “hot water” is clearly heating up. According to “China Electronics News,” understand that the digital photo frame this year, the consumer market will maintain rapid growth, several well-known manufacturers are optimistic about the market prospects for this year in preparation for product marketing and marketing a portfolio of open-play in order to meet the needs of different users.
Digital photo frame into the industry, “the new cake”
Has been tepid digital photo frame suddenly booming market this year together. Recently, this reporter visited the Beijing Zhongguancun Hailong, the Pacific, Tophere, several well-known computer cities and found that a lot of peripheral products stores and specialist boutiques can be very easy to see digital photo frame presence. The Pacific Computer City, a layer of a boss told reporters: “Since Chinese New Year gifts to buy a digital photo frame a particularly large number of people on average to sell a dozen every day.”
Is not only the consumer buyer’s market continues to heat up, a seller’s brand of digital photo frame is endless, not only Philips, ViewSonic, good for America these first vendors to join the digital photo frame market, and now Samsung, Kodak, TPV has also joined , Sony announced that it will launch three models in March this year, digital photo frame, a quiet time from 6 years since the birth of the digital photo frame become the industry’s focus of attention.
“Digital Photo Frame market suddenly took off this year, which is the hands of consumers of digital cameras and mobile phones closely related to the rapid spread.” Patriot MP5 project group product manager, told the Ke-Liang Qi, “China Electronics News” reporter, and now people use a cell phone or digital camera down The digital photos show geometric growth in the number of levels, in this case, printing out these pictures and nostalgia, enjoy far unable to meet consumer demand, as a digital photo preservation, playback and browsing capabilities as the core product – the digital phase box beginning to receive attention of consumers, the market continues to heat up.
Perhaps it is to see the potential market demand, since the second half of 2006 has been a number of display manufacturers have to enter the digital photo frame market, started the gold rush trip. In addition to entering the market after an earlier Philips, Huaqi, the Great Wall and other outside vendors, in a short period of a year or so since time, the Founder, TPV, BenQ, excellent visibility, Ksmart, ZINO brands is not far behind have joined the market of digital photo frame brand has no less than 50, not including a lot of brand-name products or counterfeit products.
· Yaodian Wang Bin, general manager of consulting firm to the “China Electronics News,” told reporters, digital photo frame as an emerging industry, product, after the market in 2034, after cultivation, as well as a number of manufacturers have been offering since last year in the popular low-priced products, increased consumer acceptance, and this year the digital photo frame market heating up is not surprising.
Industry into this year’s “fast track”
“Patriot sales in China last year, ranking first in sales of 10 million units.” Ke-Liang Qi, said, “This year sales target of 20 million units, of which 75% of the market share locked in the domestic market.” ViewSonic is even more positive. “In 2008, ViewSonic digital photo frame sales target is 100 million units.” ViewSonic China, Yue Yi, director of marketing, said. Samsung Electronics also a call for sales growth of 200% of the pronouncements.
“The Chinese market is the world’s digital photo frame sales just a small part of it. Now the Pearl River Delta in China, there are several OEM-generation plant, there are hundreds of thousands of orders a month units, the equivalent of the Patriot year’s shipments. demand in overseas markets is far greater than the Chinese market. “Qi Ke-Liang said,” Europe and the United States consumers to the digital photo frame as a ‘family toy’ purchase of the Patriot success in the United Kingdom sales of 6800 units at a digital photo frame. ”
“At present, production plants in China in terms of digital photo frame-chip solution, manufacturing processes, or cost control are very leading overseas foundries steady stream of digital photo frame products are sold all over the world from here.” CCID Consulting’s Consumer Electronics Division WEI Yu-Huai, general manager, said, “digital photo frame market has been towards high-speed development period is expected in the next two years towards the stage of maturity, its production and sales and market demand will maintain substantial growth.”
Another fast-growing market can be judged is the fact that demand exceeds supply at present the upper screen of the situation there, the original 22 U.S. dollars a 7-inch display, once the price rose to 33 U.S. dollars. “This is the upstream suppliers to display a result of lack of market forecasts, no one anticipated the explosive growth of the market will appear. Currently AUO, group-invasive, Chi Mei, BOE and other display medium and small factories have increased the size of the production of 5,6 months after the display out of stock this year, the situation is expected to ease, the display will remain in the 26-28 dollar price between. “Qi Ke-Liang said.
From market research firm Parks Associates recently released study shows that: In 2008, this data will be more than 30 million units; to 2010, more than 80 million units. More than 70% of the market share of the contribution from European and American markets.
Product highlights “a low-more than 2″
It is optimistic about the domestic market and the potential global market demand, manufacturers have also introduced a multi-function, multi-application products hit the market, the industry’s image in the digital photo frame products will change this year, summed up as “a low-more than 2″: low-cost , the product and more variety of functions.
Low cost will promote market to grow rapidly. Patriot, Samsung, Philips and other manufacturers responsible people, with the upper display and components of the price decline in 2008 digital photo frame products will be ready to adjust market prices, and profits to give agents and customers, in order to expand market share.
In terms of products, according to Samsung (China) Investment Co., Ltd. Digital photo frame displays RPM Sales Manager Lee? Revealed that in 2008, Samsung digital photo frame product lines will be the big change in its product line by the B2C and B2B product line composed of a total 10 or so new products come out. Patriot Qi Ke-Liang also said that an estimated 15-20 year models to market. Mini photo frame from 1.1 inches to 20 inches form a combination of boxing, from the function or the price up to meet different consumer choice. ViewSonic, BenQ, excellent visual and other vendors have also expressed the product to market this year, the number of models for more than 10 models.
“If you just take a digital photo frame display insufficient to support the rapid development of this market must be the same as other consumer electronics products towards the integration of capabilities.” Lee? Said, “This year has Samsung Digital Photo Frame WiFi (a wireless communication technology), Bluetooth, GSM (Global System for Mobile Communications) and other functions included in the product planning, and will be put on the market in the second half. “patriot Qi Ke-Liang also said that some of the new product also provides MP3, MP4, MPEG-1 / 2 / 4 and WMA (an audio format) file playback, with a large-capacity built-in memory, stereo speakers, and is compatible with a variety of removable storage media. High-end products will have WiFi, Bluetooth and touch screen capabilities, even as a TV screen to use.
Played a portfolio of sales model
In selecting sales channels, “three-dimensional channel” and the “combination punches mode” is currently a lot of vendors and channels, are willing to use vocabulary. This is the full flowering of the digital photo frame market is a major characteristic, and this model is simply summed up in the market for sale of the gift industry-oriented channels and markets for the end-consumer channel for the family.
“Undeniably, the current digital photo frame industry, the proportion of purchases is far greater than the individual user market.” ViewSonic relevant persons, “said YOCOS Digital Photo Frame with domestic and foreign well-known enterprises to establish a partnership and signed a number of gift-handed. “In 2006, excellent visibility on the signing of Tianjin Petrochemical, Bohai Bank gift orders. Into 2007, then successively and Tianjin FAW Toyota Motor, CUP agencies and the Jiangsu Electric Power Systems signed a gift handed. Patriot and Samsung’s industry market was also done a good job for the gift market accounting industry users were 70% and 60%.
Article Source : Digital photo frame industry will enter the fast lane : ArticleBase
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