Anyone looking for marketing jobs in Phoenix (Click here) may want to consider a position with Best Western.

The popular hotel chain is headquartered in Phoenix and employs about 1,190 people throughout the world. Best Western also operates a consolidated reservations center in the city, as well as one in Milan, Italy.

The company also has sales offices in: Atlanta, Bangkok, Beijing, Bogota, Boston, Buenos Aires, Calgary, Chicago, Dallas, Dubai, Hong Kong, London, Los Angeles, Mexico City, Miami, Milan, New York City, Orlando, Phoenix, Rio de Janeiro, Sao Paolo, San Diego, Santiago, Seoul, Singapore, St. Louis, Sydney, Tel-Aviv, Tokyo, Toronto and Washington, DC.

Here are some other interesting facts about Best Western:

• With more than 4,000 hotels in 90 countries, Best Western is the largest family hotel in the world.
• Best Western has been booking more than $1 million in revenue per day since the beginning of 2005.
• The hotel chain has offered an independent advantage in the U.S. for 65 years and in Europe for 35 years.
• Best Western is the “Preferred Lodging Partner” of the American Automobile Association and Canadian Automobile Association.
• AAA/CAA rate 95 percent of the company’s hotels in the U.S. and Canada, and of those, more than 1,000 receive a three-diamond rating.
• More than 90 percent of Best Western hotels in Europe have three or four-star ratings.
• Best Western has a unique partnership with Harley-Davidson and more than half of the company’s NOrth American hotels offer special benefits to motorcycle riders.
• The company also has a customer loyalty program for NASCAR fans dubbed Speed Rewards.
• All Best Western hotels in the U.S., Canada, and the Caribbean offer free high-speed Internet.

Portland medical jobs and healthcare positions throughout the State of Oregon will account for the majority of employment growth through 2018.

The Portland-Vancouver-Beaverton area’s education and health services industry employed 137,100 workers during October, according to the U.S. Department of Labor Bureau of Labor Statistics. This is up from 134,100 workers during September and a .6 percent increase from last year.

According to the Oregon Employment Department, the state as a whole is expected to add more than 160,000 jobs between 2008 and 2018, accounting for an increase of 9 percent. This is similar to the 165,000 jobs, or 10 percent, growth seen during the previous decade.

The Portland area and the Willamette Valley will add the majority of jobs through 2018, with the highest levels of job growth expected in the central and southern regions of the state and the lowest levels of job growth expected in the northeast region.

Statewide, the education and health services industry should add about 50,000 jobs, which is the highest expected growth for any industry, with private education and health services employment to increase by 23 percent. Healthcare will account for most of the new jobs, mainly because of Oregon’s aging population, as the number of those 65-years and older could grow by 45 percent through 2018.

The professional and business services industry is expected to add 27,600 jobs, an increase of 14 percent, with industry growth driven by growth in the state’s economy and more firms hiring other businesses to provide support activities.

The leisure and hospitality industry should add 21,500 jobs, an increase of 12 percent. Food services and drinking places, the largest sector in the industry, are expected to grow as the population increases, adding 15,700 jobs, while the arts, entertainment and recreation sector will add 3,200 jobs.

The trade, transportation and utilities industry – the largest industry in Oregon – is expected to add 30,900 jobs, the second-highest amount of any industry. The retail trade sector will add about 20,000 jobs.

The government industry should add 25,000 jobs, an increase of 8 percent. Throughout Oregon, federal government will see a decrease in employment, mainly because of U.S. Postal Service job cuts and the cleanup of the U.S. Army Chemical Materials Agency. At the same time, tribal employment will grow by 14 percent as casinos expand.

The construction and information industries will grow at a slow pace and add few jobs. After losing thousands of jobs during the recession, construction is expected to return to its share of about 5 percent of total employment. For the information industry, losses in the traditional print industries will offset job gains in software publishing and data hosting services.

The manufacturing industry is expected to rebound during the 10-year period, but will not return to its pre-recession employment level, and is the only industry expected to lose jobs through 2018.

To compile the report, the labor department examined historical trends and other forecasts to help project state employment changes during the 10-year period. The forecasts are meant to be used in conjunction with occupational reports to help students decide on careers, schools decide on training programs, businesses decide on strategic plans and governments decide on budgets and services.

Now that you have a good-looking Web site designed and developed, you might be wondering why no one has visited it. Welcome to the virtual world. Major search engines cannot index your Web site if they do not know it exists. Therefore, no one will visit your web pages. Nevertheless, you might wonder, how is one indexed? There are a number of strategies that you might try, and in the interest of time, I am going to offer you information and a few suggestions to make your life easier.

Most Internet traffic is delivered to a website via a search engine so it is imperative that the engines are notified of the existence of your site. You can visit each web site one by one to submit or suggest your listing addition, acquire an application or program to submit the listing for you, or hire another agency or individual to do the submissions for you. If you purchase software or hire someone, the cost can vary from as little as $10 all the way up to several hundred or thousands.

Of course, those on low or no budgets must do the submitting themselves so it is recommended you submit to the best on the Net. The best search engine, of course, being Google. To recap, you must suggest or submit your website to search engines and directory websites in order to be discovered by interested searchers. The submission process is simple and usually free of charge for most search engines. The submission includes supplying the title, a description, and the uniform resource location (URL) which is the address. Here are a few additional facts regarding search engine optimization (SEO) and search engine marketing (SEM):

• Google is the No. 1 search engine on the Internet, this engines is reported to currently index some four billion web pages.

• 85 percent of Internet traffic uses a search engine to locate sites of interest.

• No one can guarantee you the top position on Google search. (In the likely event someone claims they can this)

• Quality content and back links improve every website position and ranking.

• Page Rank is Google’s 0-10 ranking system, which denotes quality.

Of course, those with little time and a few dollars should hire an SEO or SEM professional to handle this task. Many SEO jobs can be filled in-house. An optimization expert should possess adequate knowledge of typical search terms in association with a website subject or topic. These are commonly referred to as keywords and phrases. Think of this as a sort of “key” which unlocks the door to acquiring unique traffic from an engine or directory. However, before going out and hiring a marketing consultant or Search Engine Optimization company, here are the basics of optimizing every website owner should know.

First, the difference between a search engine and a directory is the human element. Directory listings are validated and edited by humans. Search engines, on the other hand, are listings compiled by an automated program and results are returned in accordance with a proprietary algorithm, which is usually a secret mathematical equation. This equation is used to score a website according to certain criteria and next return search results based on the total scoring. Those web sites with the higher scores are returned in order highest to lowest for a user requested search terms.

Another important portion of an optimization project is acquiring quality back links via a link building campaign. Each incoming link to your web site equates to a vote of confidence and transfers a proportionate amount of page rank to the other site. The more one-way non-reciprocal links to your site, the better your ranking position. If you can manage to rank high on Google, many other search engines will also place your web site in an advantageous position. The reason being is that many other engines use data from Google database for their own results. Clearly, Google is the hurdle to jump once you conquer this feat, the competition will take note and move you up in position.

Finally, content is king and queen on the Internet in respect to quality. For this reason, publishing subject and topic relevant web content – especially in the form of easy to read original article or blog post – is the absolute pathway to success on the super information highway affectionately known as the World Wide Web.