Those with fundraising jobs are benefiting more and more from the Internet and social media.
As technology improves and more people have access to the Internet, nonprofit organizations are taking better advantage of online donations. Social media and other online outlets make it easier to spread the word about charitable causes.
A new report from Network for Good found that the number of people who have made donations online has increased significantly over the last 10 years. This is in part because access to online services has increased, and in part because donating has become more “mainstream.”
The report found that between 2001 and 2011:
- Online donations increased from 4 percent to 65 percent.
- Donations made toward disaster relief increased from one in 10 people to one in three people.
- The average online donation to Network for Good dropped from $226 to $73.
- The total amount donated to Network for Good increased from $3 million to $140 million.
- The amount of people using social media to promote charitable causes increased from relatively zero to 40 percent.
A different report from the Chronicle of Philanthropy found that the following charities raised at least 10 percent of their donations online this year:
- National Multiple Sclerosis Society – 33.8 percent
- Leukemia and Lymphoma Society – 33.2 percent
- American Lung Association – 22.3 percent
- Doctors Without Borders USA – 19.4 percent
- American Red Cross – 18.7 percent
- Partners in Health – 18.4 percent
- Mercy Corps – 14 percent
- Cystic Fibrosis Foundation – 13.8 percent
- Alzheimer’s Association – 12.5 percent
Tags: Fundraising jobs