With unemployment rising, many people who are used to making $100,000 a year or more are without work. Because of this, executive level job search engine TheLadders.com has created two new commercial geared at attracting those looking for employment opportunities to their Website, according to a recent press release.
“There’s an unprecedented number of $100k+ job seekers in the job hunt and these new commercials clearly demonstrate the reasons why TheLadders.com is the best way to find $100k+ jobs,” said Founder and CEO TheLadders.com Marc Cenedella. “There are tens of thousands of $100k+ jobs on the site right now waiting to be filled and thousands of new jobs are being added every week.”
The job search engine’s first spot has been entitled “Little Creatures”. Using the classic Japanese monster movie format, little creatures try unsuccessfully to complete the job of wrecking havoc on a city that they are much to tiny to effect. In the end, a much larger monster, representing the executive level job seeker, shows up and finishes the task at hand.
The second commercial shows “a vast landscape and a thundering herd of ‘office chairs” in order to illustrate that TheLadders.com is unlike other job search engines because they are only interested in “big” jobs that offer salaries of $100,000 a year or more. Hunters then run across the expanse, trying to catch the largest of chairs, without paying attention to the smaller “jobs”. An announcer then makes the point by saying “We only want the big jobs.”
“The job market is crowded with millions of job seekers, the Internet is crowded with countless job search websites, and $100k+ job seekers are desperately searching for the right resource that will help them find a senior level job,” said TheLadders.com’s Chief Marketing Officer Robert Turtledove. “This new advertising campaign clearly differentiates TheLadders.com from other job search websites as the leading website that caters exclusively to the needs of $100k+ job seekers.”
“Together, the two spots are the perfect complement to TheLadders.com business model,” said Al Kelly, who is the Executive Creative Director for Fallon Minneapolis, which handled the creation of the company’s commercials. “Built exclusively for the $100K+ market, TheLadders.com only works with qualified $100K+ talent and only posts pre-qualified $100K+ jobs.”
The job search engine was founded in 2003 and has become the largest employment website geared toward executive level positions. TheLadders.com is based out of New York and has offices in London.
Tags: Job Search
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Info at http://www.job-applying.com
I have been recently going through this phase and got my self registered on various Job Search Sites but it is equally important to keep yourself abreast with job news.
Thanks