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By admin | July 13, 2007
San Francisco is most definitely a diverse city. According to an article posted in the San Francisco Chronicle, there are approximately one hundred and twelve different languages or dialects being spoken in the metropolitan area. This makes San Francisco the fifth most linguistically diverse city in the nation. Among this multitude of languages, Spanish is one of the more prevalent spoken.
With 19.89 percent of the population of the Bay Area and 21.19 percent of the Greater Bay Area being Hispanic, it is easy to see why. With approximately 30 percent of the total population being foreign born, it is understandable that there might be some sort of language barrier. Many area businesses maybe losing out on an important part of the population’s business due to this. If one cannot convey their company’s message to an individual because of such a barrier, then the company stands to lose out on a potential profit. Thankfully, Companies looking to fill San Francisco jobs in the area are not out of luck.
Recently Affinity Spanish Language Solutions, a Spanish translation company, has announced that they will be offering their services to San Francisco businesses effective immediately. This company supplies language and business support support to people and organizations to need to communicate with or do business with Spanish speaking individuals.
According to Director Roy McCoy their mission “is to help minimize the potential barriers of language and culture to support dialogue and communication between the English and Spanish speaking populations of the Americas.” Affinity offers translation services in a variety of fields including medical, legal, technical, financial, literary, and marketing. They also translate website content so that it can effectively reach the Spanish speaking population.
Companies in the area who use services of the sort stand to gain by the number of new individuals they maybe able to reach. Web site translation alone can get one’s product out there much more effectively. This also allows Spanish speakers the ability to make more informed decisions about their purchases.
With the increasing Hispanic population in America, it is wise for business to have some sort of plan to assist such customers. If not website translation or outside services, it would be wise to consider employing at least one bi-lingual employee. Having to turn away business simply because a company does not speak Spanish is not only alienating to a significant part of the population, but also damaging to one’s profit margin.
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