When it comes to search engine optimization, is the use of blogs or articles better?

Blogs are considered a way to get your message out in a more personal way, while articles are considered to be more informative, accurate and contain more details. According to an article by SEO For Google, both are a great source of information, but one may help you rank higher than the other.

On one hand, blogs are timely, personal, have an inside point of view and are usually updated frequently. On the other hand, articles are informative, authoritative, detailed and marketing driven.

“From a freshness perspective, blogs clearly win out over the articles,” the article notes. “Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to.

“From a business perspective, I can tell you that articles help re-enforce what you are selling,” the article adds. “By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.”

Most people know a blog will have a personal connotation to it, whether the author is talking about a company or promoting a product they have a personal or professional interest in. Most people have never made any purchases for any product being pushed in a blog, but there is a distinguishable link between sales that can be directly traced back to an article.

“If you have a product or service you want to promote, use an article,” the article adds. “If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you’re ultimate goal is to convert the user, not confuse the search engines.”